Kate Finkelstein

Brand Marketing and Consumer Insight Professional

ABOUT ME

I am a dedicated and results-driven marketing professional with strong backgrounds in the apparel, wellness and beauty industries. I currently hold the position of Marketing Coordinator at Tejvi Holdings Franchise Group, I offer a wealth of experience and expertise in driving B2C marketing strategies. Throughout my career, I have successfully implemented data-driven campaigns, consistently achieving and surpassing KPIs and ROI targets. My proficiency in search engine marketing (SEM) and search engine optimization (SEO) has enabled me to leverage digital platforms effectively to enhance brand visibility and customer engagement. While detail oriented, I work well in all environments, including fast-paced workplaces under deadline pressure. I believe that my strong communication and critical thinking skills are two invaluable qualities that I possess.

CAREER EXPERIENCE

February 2023 - Present

Marketing Coordinator,
Tejvi Holdings Franchise Group

Directly support all aspects of marketing and promotion serving all brands of the Franchise group.
Plan and execute digital marketing campaigns to increase brand visibility and attract new customers.
Manage results of SEO, SEM, email marketing, and social media platforms to continually drive traffic and generate leads. Maintain campaign deliverables, objectives and timelines for brands while providing instructions and support for promotion or use.
Build elevated microsites, landing pages, and forms fills for brand promotions and traffic.
Conduct research analysis of the competitive landscape, market trends and customer behaviors.

Wrangler Brand Marketing Intern, Kontoor Brands

June 2022 - August 2022

Assist in the development of marketing materials for the sell-in process focused on an international retailer.
Contribute to the development of consumer facing marketing assets including creative briefs, project management of creative marketing materials and photoshoot production.
Assist with marketing campaign execution as well as conducting market research.

November 2021- December 2022

Visual Merchandiser,
Aillea Beauty

Responsible for re-merchandising the store for events and seasonal promotions.
Design, plan, and build store and window displays.
Design brand price lists, service menus, and storefront chalkboard.
Content creation for social media platforms.

June 2019 - Decemeber 2022

Beauty Consultant,
Aillea Beauty

Assist customers with product information while working the floor, front desk, and the incoming calls position.
Manage inventory, cash register, and vendor emails.
Planned and hosted spa parties and pop-up events.
Provided makeup-up services

Past Roles

Certifications

The following are certifications I have acquired from my academic and industry experiences. These credentials are proof of my acquired competencies, developed skills, and gained knowledge required to successfully perform certain job tasks and duties

AEM: Adobe Qualified

The Adobe Qualified: AEM Sites Content Author designation is a credential that validates an individual’s competency, expertise, and operational knowledge as a Content Author of AEM Sites. This designation clearly demonstrates that a qualified candidate possesses conceptual knowledge of building web pages within AEM sites, creating personalized experiences, and managing global webpages including translations.

Meta Marketing Science Professional

A Meta Marketing Science Certification involves advanced training and expertise in marketing science. Meta Marketing Science Professionals have the skills set to establish a business presence on Meta technologies, refine advertising fundamentals, create and manage ads, report on campaign performance.

Google Ads and Analytics Qualified

Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. The Google Analytics Individual Qualification certification focuses on both basic and advanced Google Analytics concepts, including planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions.

ACADEMIC ACHIEVEMENTS

Integrated Marketing Communication Project, FTM 482

Created an agency profile and an interactive campaign showing target consumer insight, addressed retailers' challenges in the marketplace, and proposed solutions for Flourish Market.

Written Entrepreuner Business Plan,
FTM 310

Created a business plan for a hypothetical company and product that describes the company’s core business activities, objectives, and how the company would achieve its goals.

Development and Management of an Apparel Line,
FTM 416

Created an apparel line and made key management decisions in bringing the line to the customer, given the general Assigned Target Market.
This project is intended to simulate part of the line development process including Fashion Research, Market Research, Fashion Line Plan, Sourcing Analysis, and Supply Chain.

Projects and Assignments